Ordinarily, the phrase “market” Rank on Google Search Engine refers back to the place whereby purchasers & sellers meet for exchange of goods & services. Marketplace area is the very prevalent phrase,known to all, but depending upon the quantity of goods handled, there are wholesale marketplace & retail markets.
In the modern concept sense the phrase “market” has a broader meaning. It refers to the sets / collection of actual or potential buyers of a products & services.
There are various categories of the internet advertising and promotion, but there are two main segment, first being the classic internet marketing and advertising and marketing & second, being the digital marketing and promoting. In this article, we will discuss about these methods in details.
01) Classic Marketing and advertising and marketing
Conventional promoting refers to any type of promotions, marketing and marketing or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.
In old times, advertising and promoting and marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing and advertising and promotion. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.
Methods of standard techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting promotion and advertising about the product or service of any company.
NEED OF Electronic Advertising and marketing and advertising and marketing and promoting and marketing
Since the technology is advancing in now-a-days, that demands the change in everything. The electronic promotion is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the electronic revolution. Examples of the digital promoting includes the websites, social media networks, emails are the common. The electronic promoting is similar to regular one but by using the electronic devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.
02) Electronic Marketing and marketing and advertising
Digital promoting is a broad term that refers the advertising and marketing and promotion through the online medium like search engines,websites, social media networks & emails.Digital advertising and marketing and promotion is sometimes also called the online or internet advertising.
Digital (latest) promoting and internet advertising and marketing technique include the SEO (search engine optimization), SEM (Search engine internet advertising and marketing and promoting), content promoting, campaign internet marketing and advertising, e-commerce promoting & social media internet internet marketing.
There are various reason for the growth of digital promotion and internet marketing and advertising.
1) Digital internet advertising and advertising and marketing techniques are more cost effective than standard concept.
2) Digital process faster than old one, thereby result oriented.
3) Any individual / company track his/ her performance.
4) All process being reliable, generates better revenues.
5) Digital media facilitate the interaction with targeted audience.